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The International Currency Association (ICA) has unveiled a new online platform: Cash Matters.

The global pro-cash movement provides facts and figures associated with the cash industry via their website. The organisation will also be active on social media to provide information regarding payments to the general public. According to their website, their aim is to:

“…channel the voices that support the existence and relevance of cash as an integral part of the payment landscape now and in future”.

Cash Matters was launched yesterday at the Currency Conference in Kuala Lumpur, which included the following film:

Funded by the International Currency Association, Cash Matters works closely with:

• ATM Industry Association – ATMIA,
• INTERGRAF,
• International Association of Currency Affairs – IACA, and
• Ja Tie Kotanter.