On the 10th December Fortumo, a mobile payments provider, launched mobile operator billing in Indonesia.
Founded in 2007, Fortumo is “the most developer-friendly mobile payments provider”, enabling developers to earn money from users who purchase their apps and games which are charged to the users’ mobile phone bill.
Indonesia is the fourth largest country by population with 205 million phone owners using Telkomsel, XL Axiata, Indosat and Axis networks – who can now charge digital content purchases to their mobile phone bill.
“Indonesia has three times more mobile phone owners than credit card owners and mobile operator billing is already more popular than credit card billing for online payments. The Indonesian digital goods market is estimated to reach 244 million USD in 2013 while less than 10% of payments are made with credit cards. Indonesia has an estimated 57 million smartphone owners, a number which has doubled since last year.” Fortumo
The popularity of Fortumo has been aided by it being the only mobile payment provider with a “self-service setup and no monthly fees or minimum volume commitments”.